Såhär skriver Puma på sin hemsida:

"We have brought back the spirit of the DJ in our new Brand Promise to joyfully mix the influences of Sport and Lifestyle with the desire to contribute to a better world. “Joy” is what we will try to bring to our consumers and is what will differentiate us from our competition – it’s our point-of-view. While others talk about blood, sweat and tears ofsport, we recognize that they cannot be the only rewards. Rather, we’ll talk about the moments of joy inherent in both sport and life.

We are the brand that remembers what it was like to play the game – and to play it with joy."