Såhär skriver Newline på sin hemsida:

"It all started in 1981 with a man being offline. Hanging in a parachute between sky and earth he started wondering why his suit was wet and the parachute still dry. His curiosity accelerated into creativity and generated newline outfit.

From the parachute fabric he made one of the first functional running suits ever.

His background from the Special Forces and focus on the military precision together with many years as a runner helped him to create an innovative range of functional products with focus on details and comfort.

This is still the DNA of newline."